By default, whenever you have added a new image using WordPress, the default option is to link to it.
This is necessary if the picture is large. WordPress creates a smaller version (thumbnail) to fit in your post.
However, if the picture is small or medium, be careful to always reset the linking to ‘none’.
Here is an illustration of this situation.
- When you insert a new small picture to your post, you may find that the picture will have a default, Link to: ‘attachment page’ setting highlighted below:
- When readers click on the picture, they see a link and might expect a larger picture or even a new web page.
- Instead, what they get when they click is a brand new page with the same picture they clicked in your post
This is frustrating to users and wastes a precious click.
So it is better to save readers this extra step by using the Link To: ‘None’ setting all the time for small or medium sized images.